Samsung Electronics plans to double the number of its AI-enabled mobile devices to around 800 million units this year, driven by deeper integration of Google’s Gemini AI technology, according to an exclusive report by Reuters. The move signals Samsung’s push to scale artificial intelligence features across its global smartphone and tablet lineup.
Summary
Samsung aims to expand its AI-powered mobile device portfolio to 800 million units in 2026, up from roughly half that number previously. The strategy centers on embedding Google’s Gemini AI across more devices to strengthen user experiences and maintain competitiveness in the global smartphone market.
Samsung Accelerates AI Expansion in Mobile Devices
According to Reuters, Samsung is significantly increasing the number of mobile devices equipped with artificial intelligence capabilities. The company plans to reach approximately 800 million AI-enabled units this year, marking a sharp increase compared with earlier deployments.
This expansion reflects Samsung’s broader strategy to make AI a standard feature rather than a premium add-on limited to flagship models.
Google Gemini at the Core of Samsung’s AI Push
The report states that Samsung’s AI strategy relies heavily on Google’s Gemini AI models, which are being integrated into its smartphones and other mobile devices. Gemini powers a range of AI-driven features, including content generation, search assistance, and productivity tools.
By working closely with Google, Samsung is positioning itself to deliver AI functionality at scale without developing all foundational models internally.
From Flagships to Mass-Market Devices
Samsung initially introduced advanced AI features on high-end smartphones. According to Reuters, the company is now extending those capabilities across a much broader range of devices, including mid-range models.
This shift is intended to ensure that AI features reach a wider global audience, particularly in emerging markets where Samsung has a strong presence.
Competitive Pressure in the Smartphone Market
The move comes as smartphone makers increasingly compete on AI capabilities rather than hardware alone. Apple, Chinese manufacturers, and other Android vendors are also investing heavily in on-device and cloud-based AI.
Samsung’s plan to double AI-capable devices reflects growing pressure to demonstrate tangible AI adoption at scale, rather than limited pilot features.
Why Scale Matters for Samsung
Shipping hundreds of millions of AI-enabled devices allows Samsung to:
- Gather more real-world usage data
- Refine AI features based on user behavior
- Strengthen partnerships with AI platform providers
- Create consistency across its device ecosystem
According to Reuters, the company views AI as a long-term differentiator rather than a short-term marketing tool.
Focus on User Experience
Samsung executives cited in the report emphasize that AI features are designed to improve everyday tasks rather than replace core smartphone functions. This includes assistance with writing, search, organization, and device interaction.
The company aims to make AI feel integrated and practical rather than experimental.
Market and Regional Impact
With Samsung shipping devices globally, the AI expansion is expected to impact markets across Asia, Europe, and North America. The scale of the rollout suggests that AI-powered features will soon become standard expectations for Android users.
Reuters notes that the strategy aligns with broader industry efforts to normalize AI usage across consumer electronics.
What Samsung Has Not Disclosed
While the target of 800 million units has been outlined, Samsung has not detailed:
- The full list of AI features per device category
- How AI performance may vary by region
- Pricing implications for lower-cost models
These details may emerge as new devices launch throughout the year.
Conclusion
Samsung’s plan to double its AI-powered mobile devices to 800 million units marks a major escalation in its AI strategy. By embedding Google’s Gemini AI across more smartphones and tablets, the company is aiming to make AI a core part of the mobile experience at global scale.
As reported by Reuters, the move underscores how central artificial intelligence has become to competition in the smartphone industry.
