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It’s the week of CES 2026, where tech companies from all over the world are showcasing their latest products and devices in Las Vegas, Nevada.
As part of these announcements, SanDisk revealed that it is rebranding its WD_BLACK and WD Blue NVMe SSDs — they are now under the name Optimus. To the many gamers, designers, and content creators already familiar with the popular WD_BLACK line, this name change is probably a big surprise.
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
It’s the week of CES 2026, where tech companies from all over the world are showcasing their latest products and devices in Las Vegas, Nevada.
As part of these announcements, SanDisk revealed that it is rebranding its WD_BLACK and WD Blue NVMe SSDs — they are now under the name Optimus. To the many gamers, designers, and content creators already familiar with the popular WD_BLACK line, this name change is probably a big surprise.
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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