It’s the week of data-analytics-id=”inline-link” href=”https://www.windowscentral.com/tag/ces” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.windowscentral.com/tag/ces”>CES 2026, data-analytics-id=”inline-link” href=”https://www.windowscentral.com/tag/ces” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.windowscentral.com/tag/ces”> where tech companies from all over the world are showcasing their latest products and devices in Las Vegas, Nevada.
As part of these announcements, data-analytics-id=”inline-link” href=”https://www.windowscentral.com/tag/sandisk” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.windowscentral.com/tag/sandisk”>SanDisk revealed that it is rebranding its WD_BLACK and WD Blue NVMe SSDs — they are now under the name Optimus. To the many gamers, designers, and content creators already familiar with the popular WD_BLACK line, this name change is probably a big surprise.
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