It’s the week of CES 2026, where tech companies from all over the world are showcasing their latest products and devices in Las Vegas, Nevada.
As part of these announcements, SanDisk revealed that it is rebranding its WD_BLACK and WD Blue NVMe SSDs — they are now under the name Optimus. To the many gamers, designers, and content creators already familiar with the popular WD_BLACK line, this name change is probably a big surprise.

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