Bajaj Broking, one of India’s growing investment platforms, has entered a strategic partnership with National Securities Depository Limited (NSDL) to build a more accessible, secure, and informed investment ecosystem.
The partnership aims to unlock new synergies between both organisations to enhance investor access, drive financial awareness, enable product innovation, and strengthen investor education and protection.
One of the key focus points of this partnership is to bridge the accessibility gap. From smoother onboarding processes to faster account activations and integrated systems, the combined strengths of NSDL and Bajaj Broking will enable investors to start their investment journey with ease anytime, anywhere.
Equally important is the commitment to investor education and protection. Through a combination of structured financial literacy programs, digital outreach, and campus initiatives, the partnership aims to empower users with the knowledge required to navigate the markets responsibly.
Campaigns such as Bajaj Broking’s #OddHaiTohFraudHai will be scaled in collaboration with NSDL to build greater awareness around scam prevention, red flags, and best practices for digital investing safety.
The partnership will also foster technological innovation, with both teams working closely to co-develop and introduce new features and product experiences tailored to investor needs. Bajaj Broking and NSDL will work together to co-develop new product features, improve investor interfaces, and introduce cutting-edge digital solutions that cater to the evolving needs of Indian investors. From simplifying account opening and transaction flows to improving real-time insights and seamless multi-asset access, the partnership aims to redefine convenience and accessibility in retail investing through tech-driven enhancements.
Commenting on this, Manish Jain, Managing Director & CEO of Bajaj Broking, said:
” This partnership with NSDL marks a significant milestone in our mission to make investing safer, simpler, and more accessible for all Indian investors. The trust that both Bajaj and NSDL command in the financial ecosystem creates a strong foundation to deliver secure, transparent, and reliable investment experiences.
By combining our strengths, we aim to empower investors not just with access and awareness, but also with the confidence that comes from being protected. Together, we will drive initiatives that enhance digital education, build scam awareness, and create a safer investing environment grounded in trust.”
Mr. Vijay Chandok, Managing Director & CEO, NSDL said:
“NSDL has always played a foundational role in strengthening trust and security within India’s capital markets. Our association with Bajaj Broking brings together strong market expertise and a shared commitment to simplifying the investing journey for investors. By leveraging technology and collaboration, we aim to enhance investor awareness, improve accessibility, and support the next phase of India’s investing ecosystem.”
This collaboration marks a new chapter in investor empowerment one where technology, trust, and transparency come together to create long-term value for the Indian investor.
About Bajaj Broking:
Bajaj Broking, also known as Bajaj Financial Securities Limited, is a hybrid-service stockbroking firm that offers the user experience and brokerage of discount broking plus the support of in-house research, customer support and even HNI services. Bajaj Broking is a wholly owned subsidiary of Bajaj Finance Ltd. and serves investors and traders through its omnipresent approach – on the web, mobile and desktop applications, and exchange approved algos, alongside a robust offline network of branches and franchises across 40+ locations.
The company provides a wide range of investment products, including Trading and Demat accounts, Mutual Funds, Margin Trading Facility (MTF), IPOs, Bonds, Alternative Investment Funds (AIF), Portfolio Management Services (PMS), US investing and the National Pension Scheme (NPS).
Bajaj Broking offers tailored investment solutions to both new and experienced investors. Its dedicated research team provides stock recommendations, empowering Retail and HNI clients to make informed decisions. It also provides robust support for trading activities (call & trade through dedicated dealers) through a strong relationship management team.
Bajaj Broking has been honoured with the ‘Prestigious Rising Brands of India – Broking Services’ Award at Goalfest 2024, hosted by BARC Asia and Herald Global recently. Bajaj Broking has also been honoured with the ‘Next-Gen Investing Brand of the Year’ at the Marksmen Daily’s Brand of the Year Awards 2025-2026.
For detailed information about our products and services, please visit our website at www.bajajbroking.in or search for the Bajaj Broking app on the Google Play Store or App Store.
About NSDL
About National Securities Depository Limited (NSDL): NSDL (www.nsdl.co.in) established in 1996, is among the world’s largest depositories, managing most securities in dematerialised form in India. With cutting-edge infrastructure and a nationwide network of Depository Partners, NSDL ensures secure, efficient, and cost-effective settlement solutions, serving investors, stockbrokers, custodians, and issuers.
About NSDL Database Management Limited (NDML): NDML (www.ndml.in) was set up in June 2004 as a 100% Subsidiary of NSDL. It provides e-governance and digital solutions in India, including SEZ Online, KYC registration, e-insurance repositories, paper-to-follow management for NPCI, digital onboarding for capital market intermediaries, and issuance of academic awards.
About NSDL Payments Bank Limited: NPBL (www.nsdlbank.com) was set up in 2018 as a 100% Subsidiary of NSDL. It offers payment banking services, including deposits, payment solutions, remittances, recharges, debit and prepaid cards, domestic money transfers, mutual fund investments, bank verification for brokers, and insurance investment services.
About India International Bullion Exchange IFSC Limited (IIBX): IIBX (https://www.iibx.co.in/index.aspx), launched by the Hon’ble Prime Minister in July 2022 at GIFT IFSC, Gandhinagar, is India’s first international bullion exchange. IIBX provides a transparent and technology-driven ecosystem for bullion trading, investment, and vaulting. It enables qualified jewellers to directly import bullion into India and connects global bullion banks, refiners, and traders with Indian buyers, strengthening India’s role in the global bullion market.
