GOAT Life, a new-age breakfast brand founded by Kota’s Yash Kalra, has secured an additional ₹1.6 crore, building on its earlier ₹1.1 crore pre-seed round, as it accelerates its mission to fix India’s broken breakfast habits-where traditional meals are often carb-heavy, low in protein and fibre, or skipped entirely. The brand builds complete, nutritious, and convenient breakfast solutions, offering high-protein (10-20g), high-fibre oats in indulgent flavours like Almond Kulfi and Cookies & Cream, ready in just 30 seconds as a modern alternative to missed or carb-heavy breakfasts.

Existing investor D2C Insider Super Angels led this round, joined by incoming investor – Consumer Collective by Atrium and key angels like Vikram Ahuja, Akash Gupta, Dhruv Kohli etc signaling strong conviction in the brand’s momentum. Over the last few months, GOAT Life has scaled rapidly, growing from around ₹10 lakhs a month to nearly ₹65 lakhs in monthly revenue (~70% D2C, balance Amazon/ Blinkit). This fresh capital will fuel quick-commerce expansion (Blinkit, Swiggy Instamart), influencer drops, new flavours, and supply chain scaling.​

Kalra has driven viral growth through founder-led campaigns, including a ₹25K “Blinkit Challenge” that generated 1.7M+ impressions, 8K followers, and peaked at 1,000 daily packets sold via guerrilla tactics like street thelas and “Protein Langars.” The brand’s national spotlight came with Kalra’s pitch on Rahul Dua’s Pitch Please (ft. Anubhav Bassi, Gaurav Kapoor).​

“India’s breakfast is fundamentally broken, most options lack protein while being high in carbs and sugar. GOAT Life delivers modern day complete nutrition for today’s consumers who are determined to live healthier and achieve greatness daily.,” said Yash Kalra, Founder, GOAT Life.

“We’re doubling down on GOAT Life due to Yash Kalra’s exceptional execution—from Kota bootstrapping to ₹65 lakhs monthly revenue via sold-out drops and viral campaigns—cementing our conviction in his category dominance.” said Abhishek Shah, Partner, D2C Insider Super Angels.

“This investment is anchored in our belief in Yash, his resilience, creativity and execution mindset. At an early stage, we invest in founders, confident that outcomes will follow, and Yash is already proving us right.” by Nikita Dhingra, Partner, Consumer Collective by Atrium.

Backed by existing investors like Shiv Dhawan and Deep Bajaj (Sirona), and joined by new investors including Ayushi Khandelwal, Akhil Kansal (Founders of Anveshan), and Rashi Agarwal, the company has strengthened its investor base ahead of a planned ₹4–6 crore seed raise.

Multiple sold-out limited-edition drops, including Taramisu, underscore product-market fit as GOAT Life enters adjacent categories to build a habit-first breakfast leader.

GOAT Life, a new-age breakfast brand founded by Kota’s Yash Kalra, has secured an additional ₹1.6 crore, building on its earlier ₹1.1 crore pre-seed round, as it accelerates its mission to fix India’s broken breakfast habits-where traditional meals are often carb-heavy, low in protein and fibre, or skipped entirely. The brand builds complete, nutritious, and convenient breakfast solutions, offering high-protein (10-20g), high-fibre oats in indulgent flavours like Almond Kulfi and Cookies & Cream, ready in just 30 seconds as a modern alternative to missed or carb-heavy breakfasts.

Existing investor D2C Insider Super Angels led this round, joined by incoming investor – Consumer Collective by Atrium and key angels like Vikram Ahuja, Akash Gupta, Dhruv Kohli etc signaling strong conviction in the brand’s momentum. Over the last few months, GOAT Life has scaled rapidly, growing from around ₹10 lakhs a month to nearly ₹65 lakhs in monthly revenue (~70% D2C, balance Amazon/ Blinkit). This fresh capital will fuel quick-commerce expansion (Blinkit, Swiggy Instamart), influencer drops, new flavours, and supply chain scaling.​

Kalra has driven viral growth through founder-led campaigns, including a ₹25K “Blinkit Challenge” that generated 1.7M+ impressions, 8K followers, and peaked at 1,000 daily packets sold via guerrilla tactics like street thelas and “Protein Langars.” The brand’s national spotlight came with Kalra’s pitch on Rahul Dua’s Pitch Please (ft. Anubhav Bassi, Gaurav Kapoor).​

“India’s breakfast is fundamentally broken, most options lack protein while being high in carbs and sugar. GOAT Life delivers modern day complete nutrition for today’s consumers who are determined to live healthier and achieve greatness daily.,” said Yash Kalra, Founder, GOAT Life.

“We’re doubling down on GOAT Life due to Yash Kalra’s exceptional execution—from Kota bootstrapping to ₹65 lakhs monthly revenue via sold-out drops and viral campaigns—cementing our conviction in his category dominance.” said Abhishek Shah, Partner, D2C Insider Super Angels.

“This investment is anchored in our belief in Yash, his resilience, creativity and execution mindset. At an early stage, we invest in founders, confident that outcomes will follow, and Yash is already proving us right.” by Nikita Dhingra, Partner, Consumer Collective by Atrium.

Backed by existing investors like Shiv Dhawan and Deep Bajaj (Sirona), and joined by new investors including Ayushi Khandelwal, Akhil Kansal (Founders of Anveshan), and Rashi Agarwal, the company has strengthened its investor base ahead of a planned ₹4–6 crore seed raise.

Multiple sold-out limited-edition drops, including Taramisu, underscore product-market fit as GOAT Life enters adjacent categories to build a habit-first breakfast leader.