Tom Donaldson, senior vice president and head of Lego Group’s Creative Play Lab, tells me that the journey to make the Smart Brick as simple to use as it is was in fact mightily difficult. “We didn’t want a power switch on the side, or even a reset button,” he says, “so you won’t even find a little place to put your needle. Just doing that is an incredible challenge—to make sure that it doesn’t crash in a way that causes problems.”
“But ultimately, the idea was it has to be as simple to use…

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