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Tom Donaldson, senior vice president and head of Lego Group’s Creative Play Lab, tells me that the journey to make the Smart Brick as simple to use as it is was in fact mightily difficult. “We didn’t want a power switch on the side, or even a reset button,” he says, “so you won’t even find a little place to put your needle. Just doing that is an incredible challenge—to make sure that it doesn’t crash in a way that causes problems.”
“But ultimately, the idea was it has to be as simple to use…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Tom Donaldson, senior vice president and head of Lego Group’s Creative Play Lab, tells me that the journey to make the Smart Brick as simple to use as it is was in fact mightily difficult. “We didn’t want a power switch on the side, or even a reset button,” he says, “so you won’t even find a little place to put your needle. Just doing that is an incredible challenge—to make sure that it doesn’t crash in a way that causes problems.”
“But ultimately, the idea was it has to be as simple to use…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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