Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals.
Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down the update’s impact across publications, ecommerce, and SaaS categories.
What Changed
Based on the examples Solís shared, the update appears to reward pages that…

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