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Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are with AI Search, so you can quickly get back into the swing of things.
As a reminder, the vibe around ChatGPT turned a bit sour at the end of 2025:
- Google released the superior Gemini 3, causing Sam Altman to announce a Code Red (ironically,…

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