For enterprise brands, product information has become the foundation of every digital channel. From ecommerce listings to dealer portals, every click relies on accurate and up-to-date product data. When that data lives across spreadsheets, ERPs, and individual dealer systems, it creates friction that slows growth.
Modern Product Information Management (PIM) solutions solve that problem by giving teams a single source of truth for every SKU. PIMinto helps enterprise brands unify, automate, and connect their product data pipelines so they can scale faster with fewer manual processes.
Three leading organizations, Vermeer Corporation, Hussmann Corporation, and RBI Corporation, transformed their product data management with PIMinto. Each company faced unique challenges, yet all reached the same goal: consistent, reliable, and connected product data that supports growth across multiple sales channels.
Vermeer Corporation: Powering a Dealer Network with Unified Data
Founded in 1948, Vermeer Corporation is known worldwide for its industrial and agricultural machinery. The company wanted to expand ecommerce capabilities by enabling retail customers to place orders online and have them fulfilled through a network of 150 dealers.
To make this possible, Vermeer needed every dealer to draw product and parts data from one source while still maintaining control over certain local information.
The Challenge
Before PIMinto, each dealer maintained its own parts data in separate systems. That created duplicate records, inconsistent information, and long update cycles.
Vermeer needed a structure that gave headquarters full control of master data but allowed each dealer to edit dealer-specific fields. The system also had to serve real-time product information to the ecommerce platform for accurate online orders.
The Solution
Vermeer implemented PIMinto to unify all parts data into one platform.
- Master product data was imported from spreadsheets and API connections.
- Each dealer received a secure access key that defined which fields they could edit.
- PIMinto’s standard “View” feature and API connected directly with Vermeer’s headless ecommerce platform.
- Whenever a customer placed an order, the site automatically pulled the correct data for the selected dealer.
Dealers could manage their fields through the visual interface or through automated API updates. Headquarters maintained full visibility and control without needing custom integrations for each location.
The Results
Vermeer successfully connected all 150 dealers through one standardized PIM API. The company no longer needed to build or maintain separate data connections for every dealer. Product information updates now flow automatically to the ecommerce store, ensuring that customers always see correct pricing, descriptions, and availability.
Vermeer expanded its ecommerce reach, improved data accuracy, and strengthened dealer collaboration, all through one platform.
Hussmann Corporation: Enhancing Data Depth and Customer Experience
Hussmann Corporation, a Panasonic subsidiary, leads the refrigeration and display case industry. The company generates millions of dollars in online replacement part sales every year.
To support that growth, Hussmann needed to enhance its product data with competitor compatibility information and detailed technical attributes that would make it easier for customers to find the right part.
The Challenge
Hussmann’s legacy systems could not manage complex product relationships or handle continuous SKU updates. The team wanted to automate imports from external systems, enrich data with new fields, and deliver that information instantly to its headless ecommerce platform.
The Solution
PIMinto was selected because its standard features already supported everything Hussmann required.
- Product data was first imported from spreadsheets.
- Nightly feeds were configured to automatically pull new SKUs and attributes from business system APIs.
- The ecommerce site used PIMinto’s fast API to deliver real-time product data to shoppers.
- Automated and manual exports were set up for multiple online channels.
The implementation allowed Hussmann to scale without adding custom development or manual synchronization. Product managers could enrich and update data from one location while keeping ecommerce content fresh and consistent.
The Results
Hussmann extended its product data to include compatibility and attribute fields that improve search and filtering. Customers can now find compatible parts faster, which has improved satisfaction and reduced support requests.
The automation built into PIMinto shortened update cycles and helped the ecommerce team focus on growth instead of manual corrections. The company strengthened its online presence and delivered a richer buying experience supported by accurate, detailed data.
RBI Corporation: Driving Multi-Channel Growth Through Centralized Data
RBI Corporation is a large distributor managing more than 250,000 SKUs across multiple sales channels. Each channel carries different product subsets, creating an ongoing challenge to keep information consistent and current.
The company needed a single system that could pull data from business systems, import supplier attributes, and serve accurate product information to both retail and wholesale websites.
The Challenge
Managing data at this scale with spreadsheets was no longer sustainable. Supplier data arrived in different formats, and updates often required manual mapping. RBI wanted a PIM that could handle scheduled imports, supplier feeds, and manual enrichment, all within one interface.
The Solution
PIMinto provided the automation and flexibility RBI needed.
- The system was configured to import data from external business systems on a schedule, automatically adding new SKUs and updating modified ones.
- Data managers used the PIM interface to enrich content with descriptions, specifications, and images.
- The visual “View” tool allowed staff to map and import supplier data quickly without custom scripts.
- Both retail and wholesale websites are connected directly to the PIM API for real-time synchronization.
This setup ensured every channel reflected the most current product data and eliminated the delays that once held back content updates.
The Results
RBI centralized over 250,000 SKUs into one system and cut manual data work by more than half. Automated updates ensured that every product detail stayed aligned with supplier changes.
The combination of scheduled imports and manual enrichment gave the team flexibility and control. With PIMinto as the core, RBI delivered accurate data to all its sales channels and improved customer confidence across every platform.
Common Threads: Enterprise Data Made Simple
Across these three companies, the results reveal a clear pattern.
- Each organization replaced fragmented systems with a single, governed source of truth.
- Automation handled repetitive imports and updates, freeing staff for strategic work.
- APIs delivered real-time speed, keeping ecommerce sites fully synchronized.
- Scalable architecture allowed dealer networks, distributors, and manufacturers to use the same foundation without complexity.
The PIMinto Advantage for Enterprise Transformation
Vermeer, Hussmann, and RBI approached product data management from different directions, yet all reached the same outcome. Each built a connected ecosystem powered by accuracy, automation, and speed. PIMinto made that possible by combining advanced integration tools with a user-friendly interface that scales to any catalog size.
Enterprises today face growing pressure to deliver consistent product experiences across ecommerce, marketplaces, and partner networks. A modern PIM provides the structure to make that possible. PIMinto gives companies the tools to manage complexity while maintaining control and flexibility.
To see how your organization can transform product data management, contact the PIMinto team to schedule a free demo and migration assessment.
