“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with clever machines and watch the costs go down while productivity goes up?
It’s understandable. Buffeted by years of high inflation, high interest rates, and disrupted supply chains, organizations around the world are cutting costs wherever they can….
