Along with Fireside Ventures that led the seed round, existing investors V3 Ventures and Rukam Capital also participated in the round
Antinorm will use the funds for expansion, R&D, hiring and increasing its omnichannel presence
The D2C skincare is also planning to launch up to seven new category creating product lines
Beauty and personal care (BPC) startup AntiNorm (erstwhile Antithesis) has raised INR 28 Cr ($3.1 Mn) in a seed round led by Fireside Ventures. Existing investors including V3 Ventures and Rukam…

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