Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture.
Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer engines like ChatGPT, Gemini, and Perplexity.
“If you have an online business that makes money from referred traffic, it’s definitely a good idea to consider the full picture, and prioritize accordingly,”…

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