Memory prices are booming, pricing out many prospective PC builders in 2026. But, according to AMD’s SVP & GM of the Client Business Unit, Rahul Tikoo, it’s nothing to be worried about. During a roundtable interview with Tom’s Hardware at data-analytics-id=”inline-link” href=”https://www.tomshardware.com/tag/ces” data-auto-tag-linker=”true” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomshardware.com/tag/ces”>CES 2026 in Las Vegas, Nevada, we asked Tikoo how the company is responding to skyrocketing DRAM and storage prices, and how that might affect AMD going into 2026, as market intelligence firm data-analytics-id=”inline-link” href=”https://www.tomshardware.com/tech-industry/idc-expects-average-pc-prices-to-jump-by-up-to-8-percent-in-2026-due-to-crushing-memory-shortages-some-vendors-already-selling-pre-builts-without-ram” data-mrf-recirculation=”inline-link” data-before-rewrite-localise=”https://www.tomshardware.com/tech-industry/idc-expects-average-pc-prices-to-jump-by-up-to-8-percent-in-2026-due-to-crushing-memory-shortages-some-vendors-already-selling-pre-builts-without-ram”>IDC forecasts that PC shipments to fall by as much as 9% this year.
“We…
