The online gambling industry has exploded in popularity since the pandemic. Estimates suggest that its total market value has more than doubled from $37.5 billion to $81 billion between 2015 and 2023. Major players in the industry are doing exceptionally well: the U.S.-based betting platform DraftKings signed a $350 million deal with the UFC in 2021, and the Indian betting app Mobile Premier League became a unicorn that same year with a valuation of $2.3 billion.
In response to the growth,…

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