Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities.
Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory.
Google rolled out updates to its Creator Partnerships beta, adding creator search and centralized inquiry management inside Google Ads.
Microsoft announced a new partnership with Publicis Media Exchange…

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