Google has outlined a series of new initiatives, claimed to reshape online shopping through what it calls agentic commerce, a model in which artificial intelligence systems can complete shopping-related tasks on behalf of users.
In a blog post published on Sunday, the company said the approach is moving from theory into real-world deployment, with new standards, retailer tools and advertising formats being introduced.
Open standard launched for agent-led shopping
At the centre of the rel=”nofollow” href=”https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/” target=”_blank” class=”backlink” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”announcement”> announcement is the launch of the Universal Commerce Protocol, or UCP….
