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Joe Maring / Android Authority
TL;DR
- Google’s new universal checkout protocol aims to complete the purchase for you directly within a Gemini chat or AI search interface.
- Google built the Universal Commerce Protocol with input from major players like Shopify, Walmart, Target, Etsy, and Wayfair, with more than 20 partners already signed on.
- The new “Business Agents” also let brands answer shopper questions in conversational results using their own product knowledge.
Imagine asking your phone for…
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