Google unveils Universal Commerce Protocol to revolutionise AI-driven shopping

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Google CEO Sundar Pichai has launched the Universal Commerce Protocol (UCP), an open standard designed to enable artificial intelligence that revolutionises AI-driven shopping. This protocol enables AI agents to handle the entire shopping journey, from product discovery to payment, without human intervention.

Unveiled at the National Retail Federation (NRF) 2026 conference, UCP was created to serve as a shared language for AI systems and merchant platforms.

UCP is a result of Google’s partnership with major retailers like Shopify, Etsy, Wayfair,…



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Google unveils Universal Commerce Protocol to revolutionise AI-driven shopping


Google CEO Sundar Pichai has launched the Universal Commerce Protocol (UCP), an open standard designed to enable artificial intelligence that revolutionises AI-driven shopping. This protocol enables AI agents to handle the entire shopping journey, from product discovery to payment, without human intervention.

Unveiled at the National Retail Federation (NRF) 2026 conference, UCP was created to serve as a shared language for AI systems and merchant platforms.

UCP is a result of Google’s partnership with major retailers like Shopify, Etsy, Wayfair,…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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