Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising across its top 20 markets and expanding grocery delivery to Pakistan, executing on a “super app” strategy outlined last year to build new revenue streams and boost engagement while sustaining growth in price-sensitive markets.
The latest move by the Mountain View, California–headquartered firm comes as ride-hailing platforms face intensifying competition and tighter margins across emerging markets, pushing companies to…

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