inDrive turns to ads and groceries to diversify revenue

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Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising across its top 20 markets and expanding grocery delivery to Pakistan, executing on a “super app” strategy outlined last year to build new revenue streams and boost engagement while sustaining growth in price-sensitive markets.

The latest move by the Mountain View, California–headquartered firm comes as ride-hailing platforms face intensifying competition and tighter margins across emerging markets, pushing companies to…



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inDrive turns to ads and groceries to diversify revenue


Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising across its top 20 markets and expanding grocery delivery to Pakistan, executing on a “super app” strategy outlined last year to build new revenue streams and boost engagement while sustaining growth in price-sensitive markets.

The latest move by the Mountain View, California–headquartered firm comes as ride-hailing platforms face intensifying competition and tighter margins across emerging markets, pushing companies to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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