Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend.
Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform biases, and highlighted exactly where the algorithms fail without human hands.
Here are the 10 most interesting (and sometimes uncomfortable) things my guests shared last…

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