In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years.
This shift is now becoming more aggressive, especially when it comes to the transactional web in the form of agentic commerce. 2026 will see the accelerated adoption of this method, where store owners will now have to cater to and optimize for both the human and agentic visitor…

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