Tech giant Apple has reportedly beaten Samsung and Xiaomi to emerge as the world’s leading smartphone brand in 2025, as global shipments recorded modest growth driven by stronger demand in emerging markets.
According to rel=”nofollow” href=”https://counterpointresearch.com/en/insights/global-smartphone-shipments-grew-2-percent-YoY-in-2025″ target=”_blank” class=”backlink” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”Counterpoint Research,”>Counterpoint Research, worldwide smartphone shipments rose 2% year on year during 2025, signalling a gradual recovery for the sector after a prolonged slowdown.
Emerging markets drive industry recovery
Counterpoint attributed the growth largely to improving economic conditions and rising consumer demand in emerging economies. These…
