Google’s UCP Checkout Brings New Tradeoffs For Retailers

, By Search Engine Journal
Google’s UCP Checkout Brings New Tradeoffs For Retailers
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When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces.

The retailer cited concerns that customers never visit the store, see accessory recommendations from other sellers, and lose brand connection when making purchases on Google.

The concern shows a tradeoff in Google’s Universal Commerce Protocol. Retailers gain potential…



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Google’s UCP Checkout Brings New Tradeoffs For Retailers

, Published By Search Engine Journal
Google’s UCP Checkout Brings New Tradeoffs For Retailers
Tech


When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces.

The retailer cited concerns that customers never visit the store, see accessory recommendations from other sellers, and lose brand connection when making purchases on Google.

The concern shows a tradeoff in Google’s Universal Commerce Protocol. Retailers gain potential…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
Atlas Launches Atlas.new to Make Maps Usable for Non-Experts
Next News
Future of Corporate Training Needs to Navigate Through Cutting-Edge Learning Solutions
Search Engine Journal

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