Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration.
Within search marketing, it has helped to greatly scale efforts as well as to bring new efficiencies, whether those are in our own processes or built into the platforms we use.
In just a few short years, automated bidding strategies, AI-generated content, AI-driven research, and…
