Shopify, Walmart Endorse Google’s New Open Commerce Protocol

, By The New Stack
Shopify, Walmart Endorse Google’s New Open Commerce Protocol
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The retail AI protocol standards war is heating up.

Google has unveiled a new open standard, the Universal Commerce Protocol (UCP), under the Apache 2 open source license.

Google’s goal is for UCP to transform AI-driven product discovery into frictionless, instant purchases across its Search and Gemini software stack. Framed as core plumbing for “agentic commerce,” UCP is designed to enable AI agents, retail platforms and payment providers to transact without the custom, one-off integrations that currently fragment online shopping.

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Shopify, Walmart Endorse Google’s New Open Commerce Protocol

, Published By The New Stack
Shopify, Walmart Endorse Google’s New Open Commerce Protocol
Tech


The retail AI protocol standards war is heating up.

Google has unveiled a new open standard, the Universal Commerce Protocol (UCP), under the Apache 2 open source license.

Google’s goal is for UCP to transform AI-driven product discovery into frictionless, instant purchases across its Search and Gemini software stack. Framed as core plumbing for “agentic commerce,” UCP is designed to enable AI agents, retail platforms and payment providers to transact without the custom, one-off integrations that currently fragment online shopping.

At…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Apple Turns to Google AI in a Landmark Shift for Its Products
Next News
Inhouse: Brand Creator Strengthens Position as Event Branding Experts Across Gujarat
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