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Apple has confirmed a major shift in its AI strategy: Google’s Gemini models will help power the next generation of Siri and Apple Intelligence features, expected to roll out later this year.
The move is part of a multi-year partnership between two longtime rivals, and it signals something Apple rarely admits — that it needs outside help to compete in the fast-moving AI race.
Here’s what it means for iPhone users and whether this is a smart course correction or a risky bet.
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Apple has confirmed a major shift in its AI strategy: Google’s Gemini models will help power the next generation of Siri and Apple Intelligence features, expected to roll out later this year.
The move is part of a multi-year partnership between two longtime rivals, and it signals something Apple rarely admits — that it needs outside help to compete in the fast-moving AI race.
Here’s what it means for iPhone users and whether this is a smart course correction or a risky bet.
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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