Google Downplays GEO – But Let’s Talk About Garbage AI SERPs

January 14, 2026

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Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now.

SEO And The Next Generation Of Search

Google used to rank content based on keyword matching and PageRank was a way to extend that paradigm using the anchor text of links. The introduction of the Knowledge Graph in 2012 was…

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Search Engine Journal

Google Downplays GEO – But Let’s Talk About Garbage AI SERPs

January 14, 2026

, Published By Search Engine Journal

Tech

SEO And The Next Generation Of Search

Google used to rank content based on keyword matching and PageRank was a way to extend that paradigm using the anchor text of links. The introduction of the Knowledge Graph in 2012 was…

Source link