Actress Samantha Ruth Prabhu–backed perfume brand Secret Alchemist has raised $3 million in a funding round led by Unilever Ventures, with participation from DSG Consumer Partners. The round was a mix of primary and secondary capital, of which $2.5 million was primary capital and the remainder was secondary, with a few early angel investors selling their stakes.
The Mumbai-based startup had previously mopped up $898,000 in a seed funding round led by IPV and others.
The proceeds will be utilised for branding and marketing, widening its product…

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