
New campaign gives Shohei Ohtani’s larger-than-life status a whole new meaning. Here are the details.
The biggest Sho on Earth
For years, Beats has tapped athletes and sports superstars for its branding and product campaigns. From Lionel Messi and LeBron James to Zheng Qinwen and Naomi Osaka, the company has invested millions to anchor its brand in high-performance sport.
For its new campaign promoting products such as the Powerbeats Pro 2, Beats Studio Pro, and Powerbeats…

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