The firm marked its first close at Rs 90 crore, raising capital from the likes of listed fast-moving consumer goods company rel=”dofollow” href=”https://economictimes.indiatimes.com/emami-ltd/stocks/companyid-5619.cms” target=”_blank”>Emami and a clutch of direct-to-consumer brand founders such as Saurabh Jain of Livspace, Rohit Chawla of Innovist and Yogesh rel=”dofollow” href=”https://economictimes.indiatimes.com/kabra-drugs-ltd/stocks/companyid-10805.cms” target=”_blank”>Kabra of XYXX, he told ET.
“This is a very…

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