Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction.
As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in day-to-day performance.
Remarketing allows you to act on what users have already done, rather than relying entirely on inferred intent or broad audience definitions.
Where many accounts…
