Women’s hygiene and wellness brand Pee Safe has raised $32 million in a funding round led by global healthcare-focused private equity firm OrbiMed.
The round included both primary capital and partial exits for some early investors.
The fresh capital will be used to expand offline retail presence, strengthen distribution, and scale sales across marketplaces and quick commerce platforms.
Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has scaled to over Rs 150 crore in annualised net revenue rate while remaining profitable. The brand claims…

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