Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority.
For brands with multiple locations, this shift can create challenges. Search engines often misinterpret place names or the services a location offers, which can lead to the wrong landing page appearing for a near-me query….
