Bharat Ke Super Founders, India’s premier entrepreneurial television series streaming on Amazon MX Player, has wrapped up a successful opening phase with a series of impactful investments aimed at solving real-world problems across multiple sectors. In a move that sets the tone for the future of innovation in India, Bharat Ke Super Founders has backed three startups: Aloe Ecell, Digital Labour Chowk Rozgar, and MH19 Chipswala. These startups span critical areas such as sustainability, workforce formalization, and local consumer goods, highlighting the program’s deep commitment to addressing both societal and environmental challenges.
Sustainable Innovation in Consumer Products: Aloe Ecell
Aloe Ecell, an eco-conscious startup focused on mitigating the environmental challenges posed by disposable dry-cell batteries, has secured a ₹3.5 crore commitment on Bharat Ke Super Founders. The funding, structured as ₹2.5 crore in equity for a 4.16% stake and ₹1 crore in debt, will enable the startup to scale its operations and expand distribution channels. Aloe Ecell’s innovative approach to sustainable energy solutions is a critical addition to the growing trend of eco-friendly consumer products. This funding round reflects the increasing confidence in green tech solutions, which are gaining significant traction among both investors and consumers looking for environmentally responsible alternatives.
Formalizing India’s Informal Workforce: Digital Labour Chowk Rozgar
Digital Labour Chowk Rozgar, an emerging platform addressing the needs of India’s vast informal workforce, has also received substantial backing. The startup secured ₹1.65 crore in funding, including ₹65 lakh in equity for a 3.25% stake and ₹1 crore in grant funding. The platform focuses on providing digital infrastructure to improve job accessibility, visibility, and continuity for daily wage earners and construction workers — sectors traditionally underserved by formal job systems. With this funding, Digital Labour Chowk Rozgar is set to enhance its digital tools and extend its reach, aiming to formalize and improve the livelihoods of millions within India’s informal workforce. This investment is a clear recognition of the platform’s potential to empower workers while maintaining scalability and affordability.
Grassroots FMCG and Youth Entrepreneurship: MH19 Chipswala
In a nod to grassroots entrepreneurship, Bharat Ke Super Founders has also backed MH19 Chipswala, a Nashik-based snack brand specializing in small-batch, locally inspired flavoured banana chips. The startup received ₹70 lakh in funding, which includes ₹25 lakh in equity for an 8.33% stake, ₹25 lakh in grants, and ₹20 lakh in debt financing. Founded by first-generation entrepreneur Durgesh, the brand has carved out a niche in the competitive Indian snack market by offering unique flavours like Tomato, Maggi, Cucumber, Masala, and Salted, alongside falooda premix products under its Chhatrapati Foods label. The funding will support capacity expansion, packaging upgrades, and increased market access for the brand, which has seen solid growth, generating ₹30 lakh in revenue in FY 2024–25, with net profits ranging from ₹6 lakh to ₹7 lakh.
MH19 Chipswala’s success highlights the growing trend of youth-driven entrepreneurship in India’s food sector, where innovation and authenticity are key to capturing local consumer markets. This funding will allow the startup to take its fresh approach to snack-making to new heights, addressing consumer demand for unique, locally sourced products.
A Strategic Vision for India’s Startup Ecosystem
These investments reflect the core values and strategic vision of Bharat Ke Super Founders — a platform that emphasizes the importance of founder context, operational clarity, and the deployment of capital to address real-world challenges. Rather than a focus on symbolic “cheque moments,” Bharat Ke Super Founders has committed to structuring investments in ways that align with each startup’s long-term vision and the practical realities they face.
For Aloe Ecell, Digital Labour Chowk Rozgar, and MH19 Chipswala, these funding rounds not only provide the financial backing required for growth but also serve as a recognition of their potential to create a measurable impact on Indian society, from environmental sustainability to workforce formalization and the growth of local consumer markets.
As India continues to rise as a global hub for innovation and entrepreneurship, Bharat Ke Super Founders is playing a pivotal role in nurturing the next generation of impactful businesses, providing founders with the resources, mentorship, and visibility needed to take their ideas to scale.
