In 2025, consumers spent more money on non-game mobile apps than they did on games for the first time, according to the findings from market intelligence firm rel=”nofollow” href=”http://sensortower.com”Sensor Tower’s annual rel=”nofollow” href=”https://sensortower.com/report/state-of-mobile-2026″>“State of Mobile” report. While this milestone had been seen in particular markets, like the U.S., or rel=”nofollow” href=”https://www.revenuecat.com/blog/growth/consumer-apps-revenue-surpass-gaming-2025/”>during certain quarters, 2025 marked the first time it occurred globally. Worldwide, consumers spent approximately $85 billion on apps last year, representing a 21% year-over-year increase. The figure was also nearly 2.8x the amount spent just five years ago.
