India’s first dedicated off-price marketplace will leverage technology to solve inventory liquidation issues, offering value-driven shopping for consumers
For Real, an innovative online platform set to disrupt the Indian retail landscape, has successfully raised INR 3.2 crore in a pre-seed funding round led by Titan Capital. The funding will be utilized to enhance the company’s technology platform, scale its brand offerings, and fuel early user adoption.
Addressing India’s Growing Need for Efficient Inventory Liquidation
As the Indian fashion industry and direct-to-consumer (D2C) brands evolve at a fast pace, the need for efficient and transparent inventory liquidation has never been greater. While merchandising practices have modernized, many brands still rely on outdated, fragmented methods for clearing excess stock, often using unorganized channels. This gap between inventory creation and liquidation creates a challenge for brands, which often face pressure to offload unsold products without affecting core sales channels.
For Real aims to solve this problem by creating a dedicated online marketplace for factory outlet products, separating liquidation sales from primary commerce channels. By offering brands a transparent and predictable way to liquidate excess inventory, For Real not only ensures that core sales channels remain unaffected but also provides consumers with an enjoyable and value-driven shopping experience.
“Our investment in For Real stems from a deep confidence in Anurag and Mohit’s ability to solve a persistent problem that brands face with excess inventory. Their tech-driven approach to managing unsold products will protect brand equity while creating a sustainable channel for value shopping in India. Their vision gives us strong confidence in For Real’s long-term potential,” said a Titan Capital spokesperson.
Transforming the Value Shopping Experience
For Real’s co-founders, Anurag Sheth (CEO) and Mohit Sheth (CTO), recognize that value shopping in India has been “broken” for years. From cluttered online marketplaces to frustratingly poor discovery experiences, consumers often struggle to find the right products at the right prices. For Real is determined to change that by creating a marketplace that delivers clear, purpose-driven product discovery tailored to off-price inventory.
“We’re creating a paradigm shift in the way brands liquidate inventory and how consumers discover great value. For Real will fundamentally change the retail experience by building a brand-safe channel for liquidation, removing the need for brands to hoard unsold inventory for months or compromise their primary sales strategies,” explained Anurag Sheth, CEO and Co-Founder of For Real.
With most e-commerce platforms in India optimized for fresh inventory, the challenge lies in blending liquidation products with newly released stock. This mismatch has resulted in cluttered feeds, poor discoverability, and frustrating shopping experiences. For Real’s technology platform is built to address this problem, designing a streamlined discovery experience tailored specifically to off-price products, featuring multiple brands at varying price points.
“At For Real, we’re building a discovery engine that removes the clutter, surfaces the right products quickly, and makes value shopping faster and more enjoyable. We’re focused on simplifying choice and reducing friction to create a seamless shopping journey,” said Mohit Sheth, CTO and Co-Founder.
A Transparent and Scalable Solution
The core proposition of For Real is not only to create a dedicated channel for branded value shopping but also to bring reliability, transparency, and scale to off-price retail in India. The platform offers access to premium brands at compelling prices, creating an ecosystem where both brands and consumers benefit from a structured approach to inventory liquidation.
As the Indian retail industry continues to mature, For Real’s mission is to redefine how unsold inventory is managed while maintaining brand integrity and empowering consumers with a better, faster shopping experience.
About For Real:
For Real is India’s first dedicated online factory outlet marketplace, designed to help brands liquidate unsold inventory in an organized and predictable manner. By providing a reliable off-price channel separate from primary commerce, For Real ensures that brands maintain control over their product offerings while consumers enjoy an elevated value shopping experience. The platform aims to reshape the way branded excess inventory is managed in India, bringing transparency and efficiency to the process.
About Titan Capital:
Titan Capital is a leading venture capital firm investing in early-stage companies with the potential to create a significant impact on India and the world. The firm typically partners with founders at the pre-seed and seed stages, offering hands-on support throughout the entire company-building journey. Titan Capital’s portfolio includes over 250 companies across sectors such as AI, fintech, SaaS, consumer internet, and logistics. Notable investments include Mamaearth, Ola, Razorpay, Urban Company, Shadowfax, OfBusiness, Credgenics, Giva, and Invideo.
With its backing from Titan Capital, For Real is well-positioned to scale its solution and redefine the future of branded value shopping in India.
