SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority.
What you’ll get in today’s memo:
- Why traffic and pipeline decoupled.
- What brand strength actually means in AI search.
- How to reframe SEO with executives.

Boost your skills…

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