Tech mogul Elon Musk has promised major improvements to X’s artificial intelligence-driven recommendation and advertising systems, claiming users will soon see more relevant content and far fewer unwanted ads on the platform.
Musk outlines AI roadmap for X
In a post on Thursday, Musk said the X AI recommendation system would be “great by mid year” and “absolutely incredible by end of year”. He suggested the changes would significantly improve how posts are surfaced to users, making the feed more engaging and personalised.

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