OTT Platforms Struggle for Profitability, Says EY-FICCI Report

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OTT Platforms Struggle for Profitability, Says EY-FICCI Report
Premium content on Over-the-Top (OTT) platforms declined by 12 percent in 2024, as streaming services scaled back high-cost productions in an effort to achieve profitability, according to the latest EY-FICCI report on India’s media and entertainment sector, as reported by ANI.

Also Read: TRAI Favours a Level Playing Field Between Traditional Broadcasters and OTT Platforms

Premium OTT Content Sees Double-Digit Decline

The report highlighted that cost pressures are likely to intensify in 2025, as Pay TV households continue to decline and platforms…



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OTT Platforms Struggle for Profitability, Says EY-FICCI Report


OTT Platforms Struggle for Profitability, Says EY-FICCI Report
Premium content on Over-the-Top (OTT) platforms declined by 12 percent in 2024, as streaming services scaled back high-cost productions in an effort to achieve profitability, according to the latest EY-FICCI report on India’s media and entertainment sector, as reported by ANI.

Also Read: TRAI Favours a Level Playing Field Between Traditional Broadcasters and OTT Platforms

Premium OTT Content Sees Double-Digit Decline

The report highlighted that cost pressures are likely to intensify in 2025, as Pay TV households continue to decline and platforms…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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