
Premium content on Over-the-Top (OTT) platforms declined by 12 percent in 2024, as streaming services scaled back high-cost productions in an effort to achieve profitability, according to the latest EY-FICCI report on India’s media and entertainment sector, as reported by ANI.
Also Read: TRAI Favours a Level Playing Field Between Traditional Broadcasters and OTT Platforms
Premium OTT Content Sees Double-Digit Decline
The report highlighted that cost pressures are likely to intensify in 2025, as Pay TV households continue to decline and platforms…

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