For a new generation, 2016 is now known as “the last good year.“
Since the new year, Instagram has been taken over by a 2016-themed “add yours” sticker, which prompts users to post throwback photos from 2016. Users have posted more than 5.2 million responses, creating enough buzz to spill over onto other platforms. On Spotify, user-generated “2016” playlists have increased 790% since the new year, and the company now boasts in its Instagram bio that it’s “romanticizing 2016 again.”
In fairness, 2016 does seem like a simpler…

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