User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration

January 23, 2026

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I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors.

Key Takeaways:

Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does not want to give its extensive user-side data away.
Google’s data on page quality and freshness is proprietary. They don’t want to give it away.
Pages that are indexed are marked up with annotations, including signals…

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User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration

January 23, 2026

, Published By Search Engine Journal

Tech

I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors.

Key Takeaways:

Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does not want to give its extensive user-side data away.
Google’s data on page quality and freshness is proprietary. They don’t want to give it away.
Pages that are indexed are marked up with annotations, including signals…

Source link