From data to dollars: AI’s role in the modern GTM stack

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The discussion around AI often focuses on content creation, software development and financial management. However, one of the business processes being transformed fastest is the go-to-market (GTM) process, where marketing, sales, and product align to generate revenue.

For years, the formula to acquire and upsell customers relied on the “demand generation funnel,” built on CRM and marketing automation tools like Salesforce or HubSpot. This process tracked customer engagement, used scoring to classify marketing-qualified leads (MQLs) and…



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From data to dollars: AI’s role in the modern GTM stack


The discussion around AI often focuses on content creation, software development and financial management. However, one of the business processes being transformed fastest is the go-to-market (GTM) process, where marketing, sales, and product align to generate revenue.

For years, the formula to acquire and upsell customers relied on the “demand generation funnel,” built on CRM and marketing automation tools like Salesforce or HubSpot. This process tracked customer engagement, used scoring to classify marketing-qualified leads (MQLs) and…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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