Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.”
The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy.
Six months later, your CFO asks: “Where’s the 40% productivity gain in our revenue?”
You realize the saved time went to email and meetings, not strategic work that moves the business forward.
This is the AI measurement crisis playing out in enterprises right now.
