Apple to Keep iPhone 18 Starting Price Steady Despite Rising Memory Costs

January 28, 2026

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DRAM shortages are set to impact smartphone manufacturers like Apple in 2026, but the company is going to try to keep iPhone 18 prices steady despite having to pay more for components, according to Apple analyst Ming-Chi Kuo.

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Kuo says that Apple negotiates memory prices with suppliers on a quarterly basis, so price increases are expected in the second quarter of 2026. The upcoming price hike will be similar to the first quarter increase that has already seen Apple paying more for memory. Estimates…

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Apple to Keep iPhone 18 Starting Price Steady Despite Rising Memory Costs

January 28, 2026

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