HDFC Pension Fund Management Ltd, India’s largest Corporate NPS Point of Presence and a leading private-sector pension fund, has partnered with Urban Company to roll out the National Pension System (NPS) Platform Workers’ Model for over 50,000 service professionals on the Urban Company platform.
Under the initiative, Urban Company’s service professionals can voluntarily enrol in the National Pension System (NPS)—a retirement savings framework regulated by the Pension Fund Regulatory and Development Authority (PFRDA)—with simplified, digital-first access to structured retirement planning.
HDFC Pension has been a pioneer in the NPS Platform Workers’ space, becoming the first NPS PoP to collaborate with digital platform aggregators to enable retirement security for gig workers. The partnership with Urban Company extends this effort, aligning both organisations around a shared goal: expanding long-term financial protection across India’s diverse workforce.
Through the programme, service professionals can choose their contribution amounts, building a retirement corpus through small, regular investments. Benefits can be availed as a lump sum or periodic payouts, with added advantages such as portability across platforms. Seamless digital integration ensures easy KYC, smooth onboarding, and ongoing account management.
As part of the collaboration, HDFC Pension will manage pension contributions and deliver an end-to-end digital experience across onboarding, account servicing, and long-term planning, while Urban Company will drive awareness and access across its service partner network.
Commenting on the development, Abhiraj Singh Bhal, Co-founder & CEO, Urban Company, said, “Our partnership with HDFC Pension is a meaningful step towards institutionalising retirement planning for our service professionals. It builds on our sustained investments in partner welfare—spanning skill development, insurance, access to credit and income stability—and reinforces our commitment to a more sustainable and inclusive ecosystem.”
Sriram Iyer, Managing Director & CEO, HDFC Pension, added, “Gig and platform workers are an indispensable pillar of India’s evolving workforce. There is a strong need to provide them with structured retirement solutions. Through our association with Urban Company, we are making NPS more accessible, simple, and digitally enabled—advancing pension coverage for India’s growing gig economy.”
India’s platform workforce is projected to reach 23.5 million by 2030, yet a large section remains outside formal retirement planning due to gaps in awareness and access. Through initiatives like this, HDFC Pension aims to broaden organised retirement coverage nationwide. To date, the company has onboarded close to one lakh gig workers under the NPS Platform Workers’ Model across multiple collaborations, enabling small, periodic contributions with retirement benefits available as both lump-sum withdrawals and pension payouts.
About HDFC Pension
Founded in 2011, HDFC Pension is a licensed pension fund appointed by PFRDA to manage the pension corpus of citizens enrolled under NPS. A wholly owned subsidiary of HDFC Life, the company is licensed both as a Pension Fund (PF) and a Point of Presence (PoP), delivering risk-adjusted returns in line with PFRDA guidelines. As a PoP, HDFC Pension offers seamless services to retail and corporate NPS subscribers across the investment lifecycle.
About Urban Company
Urban Company is a technology-led platform connecting customers with trusted professionals across home and beauty services—from cleaning and repairs to salon and spa offerings. According to Urban Company’s FY26 Earnings Index, average monthly in-hand earnings for active service professionals reached INR 28,322, with the top 5% earning INR 51,673. All active service professionals are covered by group life and accidental insurance, including life cover up to INR 10 lakh, disability cover up to INR 6 lakh, and additional accidental hospitalisation and OPD benefits.
