Unlocking Meta’s Product-Level Ad Data

January 28, 2026

, By Search Engine Journal

Unlocking Meta’s Product-Level Ad Data

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Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before.

But what’s actually happening inside that ad? And is there a way to optimize this “black box” Dynamic Product Ad (DPA) format?

Advertisers can see ad-level performance, but have no platform-native insights on which specific products are being shown, clicked,…

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Unlocking Meta’s Product-Level Ad Data

January 28, 2026

, Published By Search Engine Journal

Unlocking Meta’s Product-Level Ad Data

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before.

But what’s actually happening inside that ad? And is there a way to optimize this “black box” Dynamic Product Ad (DPA) format?

Advertisers can see ad-level performance, but have no platform-native insights on which specific products are being shown, clicked,…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

IndiaGold turns profitable, secures NBFC licence as gold-loan demand soars

Next News

UK Pledges AI Training for All to Grasp $193 Billion Opportunity

Search Engine Journal

More like this

Popular

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