London-based startup MyARC has launched a new platform that enables fitness creators to deliver personalised training and nutrition at scale. The company also announced a $2 million-plus funding round backed by Araya Ventures, Morgan Stanley, Techstars and G Fund.
MyARC, a London-based startup building tools for creator-led fitness businesses, on Monday unveiled a next-generation platform designed to help fitness creators scale personalised training, engage communities, and monetise sustainably. Alongside the product launch, the company announced it has raised more than $2 million in funding.
The round includes participation from Araya Ventures, Morgan Stanley, Techstars, and G Fund, signalling growing investor interest in creator-focused infrastructure rather than consumer-facing fitness apps alone.
Solving the Scaling Problem in Online Fitness
Founded by Peter Monteza, alongside co-founders Nikhil Shah and Arohan Subramonia, MyARC was built to address a long-standing bottleneck in digital fitness: creators have historically been forced to choose between generic, low-value programmes or time-intensive one-on-one coaching that caps growth.
MyARC’s platform aims to remove that trade-off by allowing creators to deliver automated, adaptive training and nutrition plans that respond to individual user goals, lifestyles and progress — while operating at global scale.
“MyARC was built for modern-day fitness creators,” Monteza said. “The traditional online fitness model leaves creators trapped between unsustainable personal coaching and generic products. This platform lets them scale their impact and income without sacrificing quality.”
Tools Built for the Creator-Led Fitness Economy
The new platform expands MyARC’s adaptive capabilities, giving creators the ability to:
- Automatically personalise training, recipes and nutrition plans for followers
- Launch and manage their own branded fitness apps without coding
- Monetise through subscriptions, challenges, training plans and meal programmes
- Scale engagement and revenue using always-on automation
Rather than positioning itself as another consumer fitness app, MyARC is deliberately building what it describes as an operating system for online fitness, placing creators — not platforms — at the centre of the business model.
Early Traction and Creator Outcomes
In just two years, MyARC says creators on its platform have generated millions of dollars in earnings, with several reaching seven-figure revenues and average annual incomes in the mid six figures. The platform now supports thousands of daily active users worldwide, who have collectively logged hundreds of millions of training minutes.
The company highlights a number of creator success stories that reflect both financial and social impact:
- A UK-based creator who previously struggled to monetise a large audience went on to generate $2 million and now coaches thousands of women globally.
- A postpartum fitness creator scaled beyond one-on-one work to reach mothers worldwide, generating over $500,000 in her first year.
- A US-based creator used income from MyARC to stabilise her housing situation and grow a following approaching one million, earning multi six-figure income.
- A school teacher in the US replaced her salary within 90 days, reaching six figures before transitioning to full-time content creation.
Beyond creator earnings, MyARC says users report tangible health outcomes, including weight loss, improved metabolic indicators, and sustained engagement through adaptive programmes that evolve with their fitness journeys.
Funding to Accelerate Product and Global Expansion
The newly announced $2 million-plus funding round will be used to deepen MyARC’s platform capabilities, expand creator monetisation tools, and support international growth.
Investors point to MyARC’s focus on infrastructure as a key differentiator. “MyARC sits at the intersection of technical excellence and real-world impact,” said Rupa Popat, Founder and GP at Araya Ventures. “The team is building with clarity and conviction, and we believe it has the potential to define its category.
A Shift in the Creator Economy
As the creator economy matures, platforms like MyARC reflect a broader shift away from one-size-fits-all marketplaces toward vertical-specific tools that help creators build durable, independent businesses.
For fitness creators in particular — where trust, outcomes, and personalisation matter — the ability to scale without diluting quality could prove decisive. With fresh capital and growing traction, MyARC is positioning itself as foundational infrastructure for the next generation of creator-led fitness brands.
About MyARC
MyARC is building the operating system for online fitness, empowering creators to deliver personalised coaching at scale. By combining intelligent automation, AI-driven programming and monetisation tools, the platform enables fitness creators to build sustainable businesses while supporting meaningful results for users worldwide.
