A large-scale academic study has found that AI-generated advertisements perform on par with human-created ads in driving consumer engagement.
Taboola announced the results of the study, which was conducted in collaboration with researchers from Columbia University, Harvard University, the Technical University of Munich, and Carnegie Mellon University. The research analysed hundreds of thousands of live advertisements on Taboola’s performance advertising platform, Realize, covering more than 500 million ad impressions and over three million clicks.

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