If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained.
We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds on itself, how it becomes easier to grow once you reach a certain threshold, and why this is often the difference between content that merely exists and content that genuinely drives preference.
This matters because…
