The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts.
To get insights into what the 2025 report can tell us about what is actually happening in SEO, I spoke with one of the authors of the SEO chapter update, Chris Green, a well-known industry expert with over 15 years of experience.
Chris shared with me some surprises about the adoption of llms.txt files and how CMS systems are shaping SEO far more than we realize….

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