On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics.
In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform.
After acknowledging GA4’s rough transition from Universal Analytics, especially for marketers, she shared where the platform is headed over the next few years.
What Stribling Shared on Google Ads Decoded
After discussing the foundations of the importance of data strength, Stribling broke down the vision of GA4 into…

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